from CNN
(CNN) -- A California county on Tuesday became the first in the nation to ban toys from fast food kids' meals high in calories, fat, salt and sugar.
Santa Clara County supervisors voted 3-2 to ban the plastic goodies as promotions in meals with more than 485 calories.
County supervisor Ken Yeager said Tuesday that the ordinance "prevents restaurants from preying on children's love of toys to peddle high-calorie, high-fat, high-sodium kids' meals," and would help fight childhood obesity.
"This ordinance breaks the link between unhealthy food and prizes," Yeager said. "Under this ordinance, restaurants are still permitted to give out toys. This ordinance merely imposes very specific, common-sense nutrition standards for children's meals that are linked to these incentives."
The ordinance will ban restaurants from giving away toys with meals that have more than 485 calories, more than 600 milligrams of sodium, more than 35 percent of total calories from fat or more than 10 percent of calories from added sugar. It would also limit toy giveaways on single food items with more than 200 calories or more than 480 milligrams of sodium.
But the decision, which affects about a dozen fast food restaurants in unincorporated areas of Silicon Valley, has angered the California Restaurant Association, which fought the proposal with ads in local newspapers. One asks "Who Made Politicians the Toy Police?" and shows a child in handcuffs in front of a cop.
KGO: County bans kids' meal toys
The group commissioned a poll of local residents that found 80 percent didn't think the toy issue was an important one.
"From our perspective, we were echoing what our customers had to say. Obviously we felt that this proposal was excessive and I think purposely provocative," said Daniel Conway, the association's director of public affairs.
Conway said the association was disappointed local officials didn't come to them before creating the ordinance.
"We try to proactively engage with policy makers at the local level, the state level and the federal level," Conway said. "At the national level, our industry just played a critical role in passing a national menu labeling standard, so that now customers in many restaurants will be able to have in front of them the exact nutritional content of the various menu items."
Yeager said at a press conference Tuesday that he hopes the ordinance will spark other counties and states to pass similar legislation.
Restaurants will have a 90-day grace period beginning May 11 before the ordinance goes into effect.
Wednesday, April 28, 2010
Tuesday, April 13, 2010
Big E Toys Buy One, Give One Charitable Campaign Runs Through May 31
Big E Toys Launches One-for-One Charitable Campaign
“Buy One, Give One” Stumblebum Campaign Will Benefit Toy Industry Foundation Charitable Efforts
PLYMOUTH, MN — April 13, 2010 — Buy One, Give One. The premise is simple. For every Stumblebum® charades game purchased at www.bigetoys.com through May 31, 2010, Big E Toys will give a Stumblebum game to a child in need.
“Philanthropy has always been important aspect of our organizational goals,” says Chip Engdahl, The Big E of Big E Toys. “It’s integral to our overall mission. Our Buy One, Give One campaign is simply an effort to do even more for children in need.”
The Buy One, Give One campaign from Big E Toys will benefit The Toy Bank of The Toy Industry Foundation (TIF). The TIF, in conjunction with its logistical partner Gifts In Kind International, operates The Toy Bank and distributes toys and games on an ongoing basis to children in need throughout the world. Big E Toys has been a proud supporter of The Toy Bank since its inception in 2003 and was recently named a Toy Industry Foundation Power Player because of our ongoing support of their programs.
The Big E Toys Buy One, Give One campaign is a true One-for-One campaign. Consumers don’t pay more for Stumblebum simply because Big E Toys is giving one away. “The Buy One, Give One campaign is a great opportunity for consumers to get a great game like Stumblebum for themselves, but also do some good in the process,” says Mr. Engdahl. “With the help of Stumblebum fans throughout the country, I think we can bring a little more fun and joy to kids in need.”
Buy One, Give One. It’s that simple.
About Stumblebum
Stumblebum is a charades game like you’ve never played before. Performers are given physical challenges like “stand on one leg” or “eyes closed” while they act out a short list of words. Get teammates to say the words and you score. If not, your opponent can steal. Designed for ages 8 to adult, each game takes less than half an hour to play and participants are up and playing in just a few minutes. It’s unbelievably simple and fun. Game includes 169 game cards, 2 game dice, a 30-second sand timer, card holder, and game instructions. It’s great for get-togethers of all kinds. “It’s so fun, you may actually fall down laughing!™”
About Big E Toys
Big E Toys is a small toy company specializing in board games. It was started by Chip Engdahl on the simple idea that life should be fun. Products include the games Stumblebum®, Coopetition®, and the card deck Chops®. Big E Toys strives to develop quality games that can be enjoyed by a wide variety of people. For more information, contact Big E Toys at 1.866.411.BIG.E (2443) or visit us at www.bigetoys.com.
About The Toy Industry Foundation
Through programs, partnerships, grantmaking, and public education, the Toy Industry Foundation (TIF) works year-round to provide the opportunity to dream, laugh, and learn to children around the world. Learn more at www.toyindustryfoundation.org. The Toy Bank (www.thetoybank.org) a partnership between TIF and Gifts In Kind International, is the first industry-wide program of its kind. Through The Toy Bank, the Foundation’s signature program, charities serving children receive new toys and manufacturers, retailers and distributors of toys are offered the opportunity to make a difference.
Media Contact:
Chip Engdahl
Big E Toys
612-481-6603
chip@bigetoys.com
“Buy One, Give One” Stumblebum Campaign Will Benefit Toy Industry Foundation Charitable Efforts
PLYMOUTH, MN — April 13, 2010 — Buy One, Give One. The premise is simple. For every Stumblebum® charades game purchased at www.bigetoys.com through May 31, 2010, Big E Toys will give a Stumblebum game to a child in need.
“Philanthropy has always been important aspect of our organizational goals,” says Chip Engdahl, The Big E of Big E Toys. “It’s integral to our overall mission. Our Buy One, Give One campaign is simply an effort to do even more for children in need.”
The Buy One, Give One campaign from Big E Toys will benefit The Toy Bank of The Toy Industry Foundation (TIF). The TIF, in conjunction with its logistical partner Gifts In Kind International, operates The Toy Bank and distributes toys and games on an ongoing basis to children in need throughout the world. Big E Toys has been a proud supporter of The Toy Bank since its inception in 2003 and was recently named a Toy Industry Foundation Power Player because of our ongoing support of their programs.
The Big E Toys Buy One, Give One campaign is a true One-for-One campaign. Consumers don’t pay more for Stumblebum simply because Big E Toys is giving one away. “The Buy One, Give One campaign is a great opportunity for consumers to get a great game like Stumblebum for themselves, but also do some good in the process,” says Mr. Engdahl. “With the help of Stumblebum fans throughout the country, I think we can bring a little more fun and joy to kids in need.”
Buy One, Give One. It’s that simple.
About Stumblebum
Stumblebum is a charades game like you’ve never played before. Performers are given physical challenges like “stand on one leg” or “eyes closed” while they act out a short list of words. Get teammates to say the words and you score. If not, your opponent can steal. Designed for ages 8 to adult, each game takes less than half an hour to play and participants are up and playing in just a few minutes. It’s unbelievably simple and fun. Game includes 169 game cards, 2 game dice, a 30-second sand timer, card holder, and game instructions. It’s great for get-togethers of all kinds. “It’s so fun, you may actually fall down laughing!™”
About Big E Toys
Big E Toys is a small toy company specializing in board games. It was started by Chip Engdahl on the simple idea that life should be fun. Products include the games Stumblebum®, Coopetition®, and the card deck Chops®. Big E Toys strives to develop quality games that can be enjoyed by a wide variety of people. For more information, contact Big E Toys at 1.866.411.BIG.E (2443) or visit us at www.bigetoys.com.
About The Toy Industry Foundation
Through programs, partnerships, grantmaking, and public education, the Toy Industry Foundation (TIF) works year-round to provide the opportunity to dream, laugh, and learn to children around the world. Learn more at www.toyindustryfoundation.org. The Toy Bank (www.thetoybank.org) a partnership between TIF and Gifts In Kind International, is the first industry-wide program of its kind. Through The Toy Bank, the Foundation’s signature program, charities serving children receive new toys and manufacturers, retailers and distributors of toys are offered the opportunity to make a difference.
Media Contact:
Chip Engdahl
Big E Toys
612-481-6603
chip@bigetoys.com
The Wisdom of an FEI Conference Crowd
“…chasing the expert is a mistake, and a costly one at that. We should stop hunting and ask the crowd (which, of course, includes the geniuses as well as everyone else) instead. Chances are, it knows.”
- from The Wisdom of Crowds by James Surowiecki
I’m looking forward to the upcoming 2010 FEI conference in Boston (May 3-5). The accumulated brainpower of the presenters as well as attendees is sure to be tremendous. I wonder what kind of collective wisdom will be in the crowd.
I recently finished reading James Surowiecki’s book The Wisdom of Crowds. Good stuff. Interesting. Thought provoking. James of course has one of the keynote presentations Tuesday morning May 4th at the FEI conference. His “Success Through Synergy” presentation is bound to be a good one.
There is much in the book The Wisdom of Crowds on which I could comment. It is a rich and entertaining text, and clearly well researched. Sprinkled throughout the book, Mr. Surowiecki provides an assortment of real-world examples to illuminate the potential wisdom of crowds. He illustrates his points using academia, a variety of industry examples, personal experience, and other enlightening anecdotes.
This isn’t meant to be a book review though, so I’ll stop short and simply say The Wisdom of Crowds was a good read.
In thinking about the upcoming FEI conference, I can’t help wonder whether the assembled crowd could potentially be wise.
According to Surowiecki, there are four conditions that characterize wise crowds:
Diversity of Opinion – the idea that each person has some private information, even if it’s just some sort of interpretation of known facts
Independence – a person’s opinion is not determined by the opinions of those around him or her
Decentralization – people are able to specialize and draw on what’s referred to as “local knowledge”
Aggregation – a mechanism exists to turn judgments into a collective decision
If a group satisfies these conditions, its judgments are likely to be accurate.
Given the eclectic nature of attendees – different industry and academic backgrounds, different age-groups, different geographies, etc. - at the FEI conference, I imagine the conference crowd could be pretty wise if given the opportunity to make some sort of collective decision. They’ll be a lot of smart people mingling about. But ironically, the individual brainpower of attendees isn’t inherently what would make the crowd wise. A true crowd includes “the geniuses as well as everyone else.” It’s the Diversity of Opinion, Independence, Decentralization, and mechanism for Aggregation that gives a crowd its wisdom.
Paradoxically, the only thing I can think that might diminish the potential overall wisdom of the crowd at FEI, is the fact that everyone assembled is there for the same reason. Might the homogenous nature of our pursuit of innovation skew our collective wisdom? Might we lack a diversity in mental mindset that shields us from potentially powerful breakthroughs?
Perhaps we should invite some people off the street to join us.
If you haven’t already signed-up to attend FEI2010, feel free to use promo code FEI2010CHIP to get a 20% discount.
- from The Wisdom of Crowds by James Surowiecki
I’m looking forward to the upcoming 2010 FEI conference in Boston (May 3-5). The accumulated brainpower of the presenters as well as attendees is sure to be tremendous. I wonder what kind of collective wisdom will be in the crowd.
I recently finished reading James Surowiecki’s book The Wisdom of Crowds. Good stuff. Interesting. Thought provoking. James of course has one of the keynote presentations Tuesday morning May 4th at the FEI conference. His “Success Through Synergy” presentation is bound to be a good one.
There is much in the book The Wisdom of Crowds on which I could comment. It is a rich and entertaining text, and clearly well researched. Sprinkled throughout the book, Mr. Surowiecki provides an assortment of real-world examples to illuminate the potential wisdom of crowds. He illustrates his points using academia, a variety of industry examples, personal experience, and other enlightening anecdotes.
This isn’t meant to be a book review though, so I’ll stop short and simply say The Wisdom of Crowds was a good read.
In thinking about the upcoming FEI conference, I can’t help wonder whether the assembled crowd could potentially be wise.
According to Surowiecki, there are four conditions that characterize wise crowds:
Diversity of Opinion – the idea that each person has some private information, even if it’s just some sort of interpretation of known facts
Independence – a person’s opinion is not determined by the opinions of those around him or her
Decentralization – people are able to specialize and draw on what’s referred to as “local knowledge”
Aggregation – a mechanism exists to turn judgments into a collective decision
If a group satisfies these conditions, its judgments are likely to be accurate.
Given the eclectic nature of attendees – different industry and academic backgrounds, different age-groups, different geographies, etc. - at the FEI conference, I imagine the conference crowd could be pretty wise if given the opportunity to make some sort of collective decision. They’ll be a lot of smart people mingling about. But ironically, the individual brainpower of attendees isn’t inherently what would make the crowd wise. A true crowd includes “the geniuses as well as everyone else.” It’s the Diversity of Opinion, Independence, Decentralization, and mechanism for Aggregation that gives a crowd its wisdom.
Paradoxically, the only thing I can think that might diminish the potential overall wisdom of the crowd at FEI, is the fact that everyone assembled is there for the same reason. Might the homogenous nature of our pursuit of innovation skew our collective wisdom? Might we lack a diversity in mental mindset that shields us from potentially powerful breakthroughs?
Perhaps we should invite some people off the street to join us.
If you haven’t already signed-up to attend FEI2010, feel free to use promo code FEI2010CHIP to get a 20% discount.
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