Big E Toys Launches One-for-One Charitable Campaign
“Buy One, Give One” Stumblebum Campaign Will Benefit Toy Industry Foundation Charitable Efforts
PLYMOUTH, MN — April 13, 2010 — Buy One, Give One. The premise is simple. For every Stumblebum® charades game purchased at www.bigetoys.com through May 31, 2010, Big E Toys will give a Stumblebum game to a child in need.
“Philanthropy has always been important aspect of our organizational goals,” says Chip Engdahl, The Big E of Big E Toys. “It’s integral to our overall mission. Our Buy One, Give One campaign is simply an effort to do even more for children in need.”
The Buy One, Give One campaign from Big E Toys will benefit The Toy Bank of The Toy Industry Foundation (TIF). The TIF, in conjunction with its logistical partner Gifts In Kind International, operates The Toy Bank and distributes toys and games on an ongoing basis to children in need throughout the world. Big E Toys has been a proud supporter of The Toy Bank since its inception in 2003 and was recently named a Toy Industry Foundation Power Player because of our ongoing support of their programs.
The Big E Toys Buy One, Give One campaign is a true One-for-One campaign. Consumers don’t pay more for Stumblebum simply because Big E Toys is giving one away. “The Buy One, Give One campaign is a great opportunity for consumers to get a great game like Stumblebum for themselves, but also do some good in the process,” says Mr. Engdahl. “With the help of Stumblebum fans throughout the country, I think we can bring a little more fun and joy to kids in need.”
Buy One, Give One. It’s that simple.
About Stumblebum
Stumblebum is a charades game like you’ve never played before. Performers are given physical challenges like “stand on one leg” or “eyes closed” while they act out a short list of words. Get teammates to say the words and you score. If not, your opponent can steal. Designed for ages 8 to adult, each game takes less than half an hour to play and participants are up and playing in just a few minutes. It’s unbelievably simple and fun. Game includes 169 game cards, 2 game dice, a 30-second sand timer, card holder, and game instructions. It’s great for get-togethers of all kinds. “It’s so fun, you may actually fall down laughing!™”
About Big E Toys
Big E Toys is a small toy company specializing in board games. It was started by Chip Engdahl on the simple idea that life should be fun. Products include the games Stumblebum®, Coopetition®, and the card deck Chops®. Big E Toys strives to develop quality games that can be enjoyed by a wide variety of people. For more information, contact Big E Toys at 1.866.411.BIG.E (2443) or visit us at www.bigetoys.com.
About The Toy Industry Foundation
Through programs, partnerships, grantmaking, and public education, the Toy Industry Foundation (TIF) works year-round to provide the opportunity to dream, laugh, and learn to children around the world. Learn more at www.toyindustryfoundation.org. The Toy Bank (www.thetoybank.org) a partnership between TIF and Gifts In Kind International, is the first industry-wide program of its kind. Through The Toy Bank, the Foundation’s signature program, charities serving children receive new toys and manufacturers, retailers and distributors of toys are offered the opportunity to make a difference.
Media Contact:
Chip Engdahl
Big E Toys
612-481-6603
chip@bigetoys.com
Showing posts with label One for One. Show all posts
Showing posts with label One for One. Show all posts
Tuesday, April 13, 2010
Friday, January 8, 2010
One-for-One Epiphany
After much contemplation, last weekend it finally occurred to me how I'll be able to effectively reprint Stumblebum while simultaneously implementing the fundamental philanthropic vision of Big E Toys. The journey is now underway. One for One. I am in it.
Tuesday, November 3, 2009
Putting Someone Else In TOMS Shoes
“I believe that you can do good by doing well.”
Blake Mycoskie - Chief Shoe Giver, TOMS Shoes
Chances are you’ve already read or heard about this company. Perhaps it was a story in Time magazine, a feature in People, or one of another dozen or so articles in prominent magazines or newspapers across the country during the past couple years. Or maybe you saw the “More Bars In More Places” AT&T television advertising spot earlier this year. It was kind of a cool spot. But even if you’ve heard about this company, their story is worth telling again. Their approach to business is totally Gonzo Innovation.
A couple years after taking third in the 2002 reality television show The Amazing Race II, entrepreneur Blake Mycoskie returned to one of his favorite destinations from the show – Argentina. While there, visiting a remote village, Blake was struck by the number of barefoot children who were unable to afford the basic footwear worn by most locals. In that moment, seeing that many of these children had infected cuts on their feet and wondering what he might be able to do about it, Blake Mycoskie had an epiphany. In that moment, the underlying “One for One” premise of TOMS Shoes was born. And in May 2006, after developing a more commercially viable version of the alpargatas (simple roped soled shoes) worn throughout Argentina by everyone from farmers to polo players, TOMS Shoes became a reality.
Later that first year, made possible because of caring TOMS customers, Blake with a group of family, friends, and staff, returned to Argentina to distribute its first 10,000 pairs of shoes. As of August 2009, TOMS has given over 150,000 pairs of shoes to children in need throughout the world, with plans to give over 300,000 pairs in 2009.
Wow.
From the company website:
“TOMS Shoes was founded on a simple premise: With every pair you purchase, TOMS will give a pair of new shoes to a child in need. One for One. Using the purchasing power of individuals to benefit the greater good is what we're all about.”
TOMS (short for Shoes for Tomorrow) is everything Gonzo.
It is infused with passion
It is filled with purpose.
It’s efforts are experiential.
It’s team is committed.
For a consumer, shopping with TOMS equals giving. The company’s “One for One” business model has transformed customers into benefactors. And in doing so, TOMS has created a truly sustainable gonzo business that isn’t dependent on fundraising for support. Pretty amazing.
Perhaps you should consider putting someone else in TOMS shoes this holiday season.
_____________
TOMS shoes are available at department stores and specialty shops throughout the U.S. Find a retailer or purchase online at http://www.tomsshoes.com/.
[This entry was posted simultaneously on Front End of Innovation]
Blake Mycoskie - Chief Shoe Giver, TOMS Shoes
Chances are you’ve already read or heard about this company. Perhaps it was a story in Time magazine, a feature in People, or one of another dozen or so articles in prominent magazines or newspapers across the country during the past couple years. Or maybe you saw the “More Bars In More Places” AT&T television advertising spot earlier this year. It was kind of a cool spot. But even if you’ve heard about this company, their story is worth telling again. Their approach to business is totally Gonzo Innovation.
A couple years after taking third in the 2002 reality television show The Amazing Race II, entrepreneur Blake Mycoskie returned to one of his favorite destinations from the show – Argentina. While there, visiting a remote village, Blake was struck by the number of barefoot children who were unable to afford the basic footwear worn by most locals. In that moment, seeing that many of these children had infected cuts on their feet and wondering what he might be able to do about it, Blake Mycoskie had an epiphany. In that moment, the underlying “One for One” premise of TOMS Shoes was born. And in May 2006, after developing a more commercially viable version of the alpargatas (simple roped soled shoes) worn throughout Argentina by everyone from farmers to polo players, TOMS Shoes became a reality.
Later that first year, made possible because of caring TOMS customers, Blake with a group of family, friends, and staff, returned to Argentina to distribute its first 10,000 pairs of shoes. As of August 2009, TOMS has given over 150,000 pairs of shoes to children in need throughout the world, with plans to give over 300,000 pairs in 2009.
Wow.
From the company website:
“TOMS Shoes was founded on a simple premise: With every pair you purchase, TOMS will give a pair of new shoes to a child in need. One for One. Using the purchasing power of individuals to benefit the greater good is what we're all about.”
TOMS (short for Shoes for Tomorrow) is everything Gonzo.
It is infused with passion
It is filled with purpose.
It’s efforts are experiential.
It’s team is committed.
For a consumer, shopping with TOMS equals giving. The company’s “One for One” business model has transformed customers into benefactors. And in doing so, TOMS has created a truly sustainable gonzo business that isn’t dependent on fundraising for support. Pretty amazing.
Perhaps you should consider putting someone else in TOMS shoes this holiday season.
_____________
TOMS shoes are available at department stores and specialty shops throughout the U.S. Find a retailer or purchase online at http://www.tomsshoes.com/.
[This entry was posted simultaneously on Front End of Innovation]
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