Gonzo Innovation: The Rum Diary

Gonzo Innovation

by C. Engdahl

Gonzo Innovation is the process to develop unique products and ideas by utilizing less than conventional techniques that are infused with passion and a sense of expanded purpose. At its core Gonzo Innovation is a participatory, experiential process that requires commitment. Participants invest not only monetarily in the development of a new product or idea, but also physically and psychologically. Decisions are made and success is defined not simply in monetary terms. It may involve personally immersing oneself into the development process of a product, or perhaps forging ahead on a mission to develop a great idea in the face of seemingly insurmountable odds. Whatever the technique, the outcomes of Gonzo Innovation represent a value-based extension of the participants themselves and are driven by a pursuit of excellence and appreciation for mutual societal benefit.

Writer C. Engdahl has been immersed in the innovation space for more than 15 years. His highly personal and provacative writing style has led some to refer to him as the Robert Fulghum of innovation writing. His ability to weave personal prose with tangible business examples makes his writing not only entertaining and interesting, but also practical and informative.

Wednesday, September 16, 2009

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