Stealing Great Ideas From Other Charities

Actor and comedian Ben Stiller, using the simple name Haitian School Initiative, is raising money in an effort to help provide temporary schools for Haitians displaced by the earthquake on January 12, 2010.

“Our goal is to help kids get back in school as quickly as possible,” said Stiller. “Schools are a safe haven for kids in times of crisis, and are instrumental in delivering not only education but also health care, nutrition and other critical services.”

Stiller visited Haiti in the summer of 2009 and committed to building a school, providing clean water, and improved agriculture in Cévérine. Following the visit he launched Stillerstrong www.stillerstrong.org, a fun campaign, in partnership with Causecast and the Global Philanthropy Group, the motto of “stealing great ideas from other people’s charities to build a school in Haiti,” to raise money for the project and enlist the support of others. He produced a series of viral videos involving President Clinton, Lance Armstrong, Robert DeNiro, Owen Wilson, Ryan Seacrest and others who rallied around this important cause. This campaign has raised more than $300,000 including a generous contribution of $100,000 from Bulgari. This represents a significant amount of funds needed for the school. Stiller partnered with Save the Children on the Cévérine School project.

Learn more and donate at www.stillerstrong.org.

Are Some Innovations Inevitable?

“You see things; and you say, ‘Why?’ But I dream things that never were; and I say, ‘Why not?” – from the play Back To Methuselah by George Bernard Shaw

If George Bernard Shaw hadn’t written the play Back To Methuselah, what would have been Ted Kennedy’s final line in his brother Bobby’s eulogy? I have no idea. But it wouldn’t have likely been “Some men see things as they are and ask why. I dream things that never were and ask why not.”
___________________

I saw footage online yesterday of actor Eric Stolz in the lead role of Marty McFly from the 1985 movie “Back to the Future.” Apparently Stolz, unbeknownst to me until yesterday, was originally cast in the role, but was replaced five weeks into shooting because his comedic sensibilities weren’t quite right for the role.

For me “Back to the Future” is an iconic movie. As is Michael J. Fox in the role of Marty McFly. Watching snippets of footage with Eric Stolz in the lead role was odd at best and actually difficult to fully absorb. Michael J. Fox is Marty McFly. It has never occurred to me that it could ever have been anyone else. The footage made me start to wonder though. “Back to the Future” could easily have been something other than what it ultimately became. The principle characters in the story – of the movie itself and how the movie came to be – could easily have been different.

Gutenberg is credited with movable type.

Charles Darwin posited the theory of evolution and natural selection.

The Wright brothers began to fly.

Albert Einstein postulated the theory of relativity.

Steve Jobs orchestrated the development of the iPod.

Are some innovations inevitable?

If Johnny “The Caveman” Johnson hadn’t invented the wheel, would someone else have?

Is a cure for cancer inevitable and history has simply not yet recorded its discoverer?

What innovations are you dreaming up? Will they be the things that never were? Or perhaps might someone formulate the innovation before you and history credits someone else with its invention? Or maybe, just maybe, could you be the person in the right place at the right time when the inevitable occurs? Might not the innovation even occur without you?

Dream of things that never were, but know that the only things that come to dreamers are dreams.

Unbag The Innovation

Customers don’t always enjoy innovations, especially when they negatively impact the overall experience of a product or service. You can’t force customers to like (or buy) what you’re selling, no matter how good (or good for you and the planet) it might be.

Frito Lay’s 100% biodegradable packaging for Sun Chips for instance didn’t go over too well it seems. For anyone that’s eaten from a regular size bag of Sun Chips recently, you already know what I’m talking about. The bags are downright noisy. They’ve got more crunch than the actual chips.

Personally, I don’t really mind the crunchy bag. It actually makes the Sun Chips experience slightly more unique than eating other kinds of snack chips. Other chips just seem slightly boring to me now. But then again I’m not trying to eat chips during orchestral concerts, at the library, or during pressure-packed putting situations at the Ryder Cup. I also own a few bowls (normally used for cereal) into which I can pour the chips when it’s absolutely necessary to remain quiet. I know not everyone that buys a $3 bag of Sun Chips can afford to buy a three-pack of reusable plastic bowls from the dollar store.

Apparently enough people complained about the 100% biodegradable bags (or rather apparently stopped buying the product because of the bag and thus revenues declined) that Frito Lay (owned by PepsiCo) decided to return to the old, less noisy, plastic packaging for most Sun Chips varieties.

It’s sort of too bad that something relatively innovative and environmentally friendly couldn’t stay on store shelves. It’s not really surprising though. The color of money trumps green every day. Innovations need to cater to what’s wanted, not necessarily what’s needed.

I’m still waiting for less noisy packaging on my Dentyne Ice gum. The enclosed foil wrapper makes it difficult to be discrete at my kid’s school concerts. Despite the dirty looks I sometimes get at these events I haven’t complained to the manufacturer yet.

Garden Salsa Sun Chips are awesome by the way.

Chance Favors The Connected Mind

I think Louis Pasteur was right. “Chance favors the prepared mind” he said. It does seem a bit oxymoronic, but by and large I think the sentiment is generally accepted. We must prepare ourselves with knowledge, as well as prepare our minds to recognize, acknowledge, and act upon opportunities that arise. Innovation depends on it.

Being prepared is good.

But arguably being connected is even better.

Author Steven Johnson - whose previous books include The Ghost Map and Everything Bad Is Good For You – has adapted Pasteur’s famous quote.

“Chance favors the connected mind.” – Steven Johnson

I don’t normally plug books or products for others (and know that I have nothing to gain by doing so), but I’m making an exception today. Author Steven Johnson has a new book coming out called Where Good Ideas Come From (it’s not due out until October 5). I’ve not been given an advanced copy so I can’t attest to all that is in it. I did happen to see him present at FEI 2010 in May though where he essentially floated many of the ideas and stories put forth in this new book. I thought his stories and ideas concerning innovation interesting, entertaining, and useful.

Instead of attempting at this time to provide my own overview of the book I’ll simply let you watch this animated preview put together by the publisher. It’s pretty good.




http://www.youtube.com/watch?v=NugRZGDbPFU

http://www.stevenberlinjohnson.com/2010/09/good-ideas-the-four-minute-version.html

Steven Johnson’s new book may not actually have much effect on your connectedness. I imagine it might help however with your preparedness.

Know Who You Are, And Act Like It

The closing address last week at FEI2010 was presented by Bert Jacobs, CEO (Chief Executive Optimist) for clothing company Life is good®. His presentation was an excellent finish to an outstanding conference. He was entertaining and inspirational. His down-to-earth, decidedly non-corporate style mixed together what I’d describe as a little bit Robert Fulghum, a little bit Confucianism, a little bit Ben & Jerry’s, and a tiny amount of foul-mouthed language for timely humorous effect. Like I said, it was entertaining and inspirational.

Like the clothing sold by Life is good® itself, Bert’s presentation was filled with little life-lesson sayings to help us on our organizational journeys.

“Whatever you are, be a good one.”

“Do what you like. Like what you do.”

“Not all who wander are lost.”

…and more.

From the perspective of those of us looking to innovate, the most intriguing saying for me was

“Know who you are, and act like it.”

I think often times, either as individuals or organizations, we find ourselves copying others or mimicking their actions. Taking the lead of others can be simpler and productive. Doing so isn’t necessarily inherently bad. There are certainly valid reasons for choosing this path. From an organizational perspective regarding innovation it might make perfect strategic sense. I don’t think Bert Jacobs is suggesting that taking the lead of others, or copying what they do, is inherently bad either. It becomes problematic however, both for individuals and organizations, if such mimicking defies your own inner nature and perspective. Copying and following others is problematic to the extent that mimicked actions do not represent who you or your organization really are. It’s okay to copy others unless it leads you down a path that goes against your own being.

Life is good® for instance, rather than following more traditional marketing approaches put forth by other successful clothing purveyors, decided its promotional roots lie in “festivals”. Rather than spend their dollars on traditional advertising, they took their message to the people on the street at festivals – pumpkin festivals, music festivals, etc., many of which are used to raise money to help kids with life-threatening illnesses. Life is good® has nothing against the promotional approaches used by more affluent or upscale imaged clothing brands. It’s just that these approaches and their subsequent image are contrary to what Life is good® is all about. You’ve got to remember that Bert and his brother John are two guys that drove around in a beat up van for five years, living off peanut butter and jelly sandwiches hocking t-shirts door-to-door in college dormitories.

Know who you are, and act like it.

In Memorium - C.K. Prahalad

"Executives are constrained not by resources but by their imagination."

C.K. Prahalad
1941-2010

Toys Banned in Some California Fast Food Restaurants

from CNN

(CNN) -- A California county on Tuesday became the first in the nation to ban toys from fast food kids' meals high in calories, fat, salt and sugar.

Santa Clara County supervisors voted 3-2 to ban the plastic goodies as promotions in meals with more than 485 calories.

County supervisor Ken Yeager said Tuesday that the ordinance "prevents restaurants from preying on children's love of toys to peddle high-calorie, high-fat, high-sodium kids' meals," and would help fight childhood obesity.

"This ordinance breaks the link between unhealthy food and prizes," Yeager said. "Under this ordinance, restaurants are still permitted to give out toys. This ordinance merely imposes very specific, common-sense nutrition standards for children's meals that are linked to these incentives."

The ordinance will ban restaurants from giving away toys with meals that have more than 485 calories, more than 600 milligrams of sodium, more than 35 percent of total calories from fat or more than 10 percent of calories from added sugar. It would also limit toy giveaways on single food items with more than 200 calories or more than 480 milligrams of sodium.

But the decision, which affects about a dozen fast food restaurants in unincorporated areas of Silicon Valley, has angered the California Restaurant Association, which fought the proposal with ads in local newspapers. One asks "Who Made Politicians the Toy Police?" and shows a child in handcuffs in front of a cop.

KGO: County bans kids' meal toys

The group commissioned a poll of local residents that found 80 percent didn't think the toy issue was an important one.

"From our perspective, we were echoing what our customers had to say. Obviously we felt that this proposal was excessive and I think purposely provocative," said Daniel Conway, the association's director of public affairs.

Conway said the association was disappointed local officials didn't come to them before creating the ordinance.

"We try to proactively engage with policy makers at the local level, the state level and the federal level," Conway said. "At the national level, our industry just played a critical role in passing a national menu labeling standard, so that now customers in many restaurants will be able to have in front of them the exact nutritional content of the various menu items."

Yeager said at a press conference Tuesday that he hopes the ordinance will spark other counties and states to pass similar legislation.

Restaurants will have a 90-day grace period beginning May 11 before the ordinance goes into effect.